KEEPSAKE

CMF & Branding

Kansas State University

Mason Fetter, Alejandra Giron, & Grant Huntsman

Keepsake is a modular photography system designed to help users capture their journey while minimizing digital distractions.

My role on the team was CMF and graphic design to elevate Keepsake as a brand. The new strategy drew inspiration from design trends in outdoor gear to create a vibrant interplay of nature, nostalgia, and technology.

How can we capture the moment without digital distractions?

The CMF strategy was revised to appeal to trailblazers and early adapters. The neon green accents guide the user interaction and differentiate between module functions.