Keepsake is a modular photography system designed to help users capture their journey while minimizing digital distractions. The system consists of a screenless digital camera, mic-recorder, flashlight, mag-safe clip, and charging hub, allowing for a flexible and user-centered experience that keeps the focus on nature rather than technology.

My role on the team was CMF, graphic design, and creative direction to elevate Keepsake as a brand. The new CMF strategy drew inspiration from design trends in outdoor gear to create a vibrant interplay of nature, nostalgia, and technology, appealing to our target market of trailblazers and early adapters. The materiality consists of an ABS plastic body with translucent PPE protective casing & neon silicone on the touchpoints to guide user interactions and differentiate between the modules.

Check out Keepsake on Behance!